Yousef Hamidaddin


Yousef Hamidaddin envisioned developing the Direct Marketing industry in the MENA region and his launch of DMS in 2000 was a true testament to this vision. Over the past ten years, Yousef has transformed DMS from a small Saudi firm to a regional organization as Acxiom MENA, catering to some of the region’s largest multinational and local clients. His most recent initiatives include launching The Arab Direct Marketing Association (and serving as CEO of that organization), the DM Park in King Abdullah Economic City and the Direct Mail Center of Excellence. Yousef has also garnered the support of the Arab League and the Arab postal operators towards building the direct marketing industry in the region.

Prior to his role as CEO of Acxiom MENA, Yousef was the CEO of DMS. Before that, he held the position of General Manager at the Executive Office for Commercial Services and prior to that was the Arabian Peninsula Recruiting Manager at Procter & Gamble. Yousef graduated from King Saud University with a degree in Economics and Quantitative Mathematics.

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Acxiom is a recognized leader in marketing, technology and services that enable marketers to successfully manage audiences personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience of data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and the Middle East. For more information about Acxiom, visit .