CEO Acxiom MENA
Yousef Hamidaddin envisioned developing the Direct Marketing industry in the MENA region and his launch of DMS in 2000 was a true testament to this vision. Over the past ten years, Yousef has transformed DMS from a small Saudi firm to a regional organization as Acxiom MENA, catering to some of the region’s largest multinational and local clients. His most recent initiatives include launching The Arab Direct Marketing Association (and serving as CEO of that organization), the DM Park in King Abdullah Economic City and the Direct Mail Center of Excellence. Yousef has also garnered the support of the Arab League and the Arab postal operators towards building the direct marketing industry in the region.
Prior to his role as CEO of Acxiom MENA, Yousef was the CEO of DMS. Before that, he held the position of General Manager at the Executive Office for Commercial Services and prior to that was the Arabian Peninsula Recruiting Manager at Procter & Gamble. Yousef graduated from King Saud University with a degree in Economics and Quantitative Mathematics.